PRIVACY
Your data, plainly.
What we collect, why, who helps us handle it and how to get in touch about it. No small print we wouldn’t want to read ourselves.
Last updated 24 October 2026.
Who we are
Seeto IT Limited (“Seeto”, “we”, “us”) is a company registered in England and Wales, company number 12467814. Our registered office is Ross House, The Square, Stow on the Wold, Gloucestershire, GL54 1AF.
We are the controller of the personal data described in this notice, under the UK GDPR and the Data Protection Act 2018. For anything about your data, email hello@seeto.co.uk.
What we collect, why, and our lawful basis
| When | What we collect | Why | Lawful basis |
|---|---|---|---|
| You talk to our AI assistant | What you type, and what you say if you use the microphone; usually your name, work email, company and what you need | To understand your enquiry and reply to it. Our founders read every message. | Legitimate interests in responding to enquiries, or taking steps at your request before a contract |
| You email us, message us or meet us | Your contact details and what you tell us | To reply, and to keep a record of our conversation | Legitimate interests, or taking steps before a contract |
| You or your company become a customer | Contact and billing details for the people we work with | To provide the service, invoice and manage our relationship | Contract, and legal obligations such as tax records |
| You browse this website | Technical data such as your IP address, browser and the pages you visit | To run the site securely, stop abuse, and see in aggregate which pages are useful | Legitimate interests |
| You sign up for our newsletter | Your email address and name | To send Take Ctrl, our monthly newsletter | Consent, which you can withdraw any time with the unsubscribe link |
| You apply for a job | Your CV, contact details and anything else you send | To consider your application | Legitimate interests, or taking steps before a contract |
The tools on this site don’t send us anything. The plan finder, stack checker, cost calculator and Founder mode all run in your browser. Your answers stay on your device unless you choose to copy them and send them to us. Founder mode remembers whether you turned the sound off, in your browser only.
Data we handle for our customers. When we support a customer, we also handle personal data inside their systems, such as their staff’s accounts and devices. We do that as a processor, on the customer’s instructions, under our contract and data processing terms. This notice doesn’t cover that data; the customer’s own privacy notice does.
Who helps us
We use trusted suppliers who handle personal data on our behalf and only on our instructions:
- Formless runs our AI assistant: it processes your conversation so we can read and reply to it.
- Cloudflare hosts this website and protects it from attacks.
- Our email, helpdesk and business systems hold the conversations and records we need to support customers.
- YouTube (Google) plays the videos on this site. We use its privacy-enhanced mode, so YouTube only sets cookies if you press play.
We may also share personal data with professional advisers, such as our accountants and lawyers, and where the law requires it, with regulators, courts or the police. We never sell personal data.
International transfers
Some of our suppliers store or process data outside the UK, including in the United States. When they do, we rely on the UK’s adequacy regulations (including the UK–US data bridge) or on the UK International Data Transfer Agreement or Addendum, so your data keeps the same protection.
Cookies and analytics
We don’t use advertising or tracking cookies, so you won’t see a cookie banner here.
- Our page analytics, when switched on, don’t use cookies or build a profile of you. They count visits in aggregate.
- Cloudflare may set a short-lived cookie to tell people from bots and keep the site secure.
- The AI assistant may use cookies within its own window, so a conversation keeps working while you type.
- YouTube sets cookies only when you play a video.
How long we keep it
- Enquiries that don’t lead to working together: for as long as the conversation is useful to both of us, and then deleted.
- Customer records: for as long as we work together, then for as long as the law requires for tax and accounting, usually six years.
- Job applications: for the length of the hiring process, then deleted, unless you agree we can keep your details for future roles.
- Newsletter: until you unsubscribe.
- Website and security logs: for a short period, set by our hosting provider.
Keeping it safe
We look after other companies’ security for a living, so we hold ourselves to the same standard. Seeto is certified to Cyber Essentials Plus. Access to personal data is limited to the people who need it, protected by single sign-on and two-step verification, on managed and encrypted devices.
Your rights
Under UK data protection law, you have the right to:
- ask for a copy of the personal data we hold about you
- ask us to correct it if it’s wrong
- ask us to delete it, or to restrict how we use it
- object to us using it, including for direct marketing at any time
- ask for data you gave us in a format you can take elsewhere
- withdraw your consent, where we rely on it
To use any of these rights, email hello@seeto.co.uk. We’ll reply within one month. There’s no charge.
If you’re unhappy with how we’ve handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office: ico.org.uk, or 0303 123 1113.
Changes to this notice
We’ll update this page when anything changes, and change the date at the top.